Getting the Word Out About Your New Lawn Care Business
admin May 18th, 2009
Advertising is a core component of any successful business. Even if you are setting up a lawn care business, you will need a plan for getting new business and that plan is usually considered to be your advertising or marketing plan. When we think of advertising, we tend to limit it to Super Bowl commercials and those obnoxious ads for Geiko Insurance or used cars that come at us nonstop on TV. But there is a lot more to advertising than that limited approach. In fact, the vast majority of businesses find ways to get new business and get the word out about their goods or services without ever advertising on television or on the radio.
Lawn care is not a “retail” operation in the sense that you don’t have to have dozens or hundreds of customers patronize you each day to make money. You build relationships with long term customers so there really is no need to spend the large amount of money it takes to advertise on a large scale such as TV or radio spots. But any contractor business, which is what your lawn care enterprise is, must always be Continue Reading »
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