Lawn Care Flyers – Printing Tips

admin January 2nd, 2010

Lawn care flyers are easy and simple to print with the right knowledge. This task does not have to be costly or time consuming either. The most time consuming part of the task is developing the design and copy for the flyer to be most effective. Printing is fairly quick whether you decide to use a local printer, do it yourself or use an online printing source and have them print and mail to you.

Following are seven tips to create effective lawn care flyers:

1. Keep your message to one side of the page. This makes it easier for your potential customers to understand your message and it saves on printing costs.

2. Make sure your business name and contact information, especially your phone number, are the largest items on the page. Don’t make your customers look hard for this information. Also, if you decide to include the cost of the service you are advertising, make sure it is visually easy to find.

3. Create your flyers with a computer software program such as Microsoft word or use a template provided by an online printing service such as Vista Print.

4. If you decide to print the flyers yourself, choose a sturdy paper from your local office store. Regular printer paper is too light for this type of project. It easily tears and many people will have no problem throwing a regular piece of paper away. Use flyer paper and consider whether or not you wish to use glossy or matte paper. If your flyer stands out in paper quality, your potential customers are more likely to use it.

5. If you use a local printer or online printer source, they will generally recommend or automatically use a higher quality paper than traditionally used in printers. Some will give you paper options or ask if you want a gloss finish on the front, back or both. Higher paper quality will cost a bit more but you will also find that your flyers are more effective so it is worth it.

6. If you have decided to use color photos in your lawn care flyers, then you need to print the flyers in color. Otherwise, the first impression you give potential customers is that you are cheap. If you decide to use black and white photos or no photos at all, then it is fine to print your flyers in black and white.

7. Your first printing of new lawn care flyers should be small. 25
1000
0 is enough. Hand these out and measure your response rate by keeping track of who calls. You may decide to do this with a special offer that you only advertise on your flyers. You can adjust the layout and copy of your flyers depending on how well they are received. Print too many and you just end up with a stack of flyers on your office floor. Be conservative and you won’t waste your time or money.

Your lawn care flyers represent your company. They speak volumes to your potential customers about the quality of service you have to offer. You will not regret taking the time to print high quality flyers that get your phones ringing off the hook.

By: Amy Leigh

Article Directory: http://www.articledashboard.com

The author of this article, amy leigh, is a marketing expert dedicated to helping Landscape & Lawn Care Business owners thrive in any economy. Visit www.landscapebusinessmarketing.com to learn more about lawn care marketing.

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